Research Paper Presentations at Conferences

Scholar Name

Research Paper Title

Conference Details

Kashika Chadha

Luxury Fashion Brands Embracing the Digital: An Exploratory study to unfold the success strategy

ICBM, DTU, 29 and 30th March,2019

A Review of Content Sharing and communication over social media platforms

ICOMBS, IBS Hyderabad,15th and 16th November,2019

Content Marketing: Taking a leap forward with social media

PAN IIM Rohtak, 12,13,14th December,2019

Who plays the second fiddle on Social Media? A review of Marketer Generated Content and User generated content

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019

Length and Breadth of content Marketing with respect to social media

MTMI Conference, Mauritius, 20 and 21st December,2019

MILAP Cosmetics- Expanding horizons and Exploring new markets

International Case Conference, Katastasi (FIIB), 4th Jan,2020

A comparative study on the dimensions of Marketer generated content and user generated content on social platforms

International conference on Business Transformation in Global Digital Era: Re-innovate, Re-strategize, Re-model (INCONSYM,2020), 20th,21st & 22nd February,2020

A Review of Social Media Content: A New Power horse of Marketing

International Conference on Advances in Management Practices (ICAMP),2020

Developing a conceptual framework of Social Media Engagement: Drivers, Dimensions & Concequences

International Management Conference, AMRIT, 16,17th & 18th December,2020

Shabnam Kumari

Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019

Indian Export Performance in Pre and Post reform Period: A Review

MTMI Conference, Mauritius, 20 and 21st December,2019

An Empirical Investigation of Indian Agricultural Exports during 2013-2018

IIM Sambalpur, 28.29,30, December, 2019

A Study on the Key Determinants of Indian Agricultural Exports in the Post Reform Period

International Conference on Advances in Management Practices”, JIMS Rohini, 23rd May, 2020

Determinants of Indian Agricultural Exports in the post reform period: With specific reference to Tea, Natural Rubber & Coffee (green)

Finance India International Research Conference, Indian Institute of Finance, Greater Noida, 8th August, 2020.

Somya Jain

Millennials And Motivation: What works?

PAN IIM Rohtak, 12,13,14th December2019

“Collaboration and Trust at the workplace, Can it affect the personality traits of an employee?”

IIM Sambalpur, 28.29,30, December 2019

Dynamics of Servant Leadership, Authentic Leadership, and Mindfulness

Transforming HR in the digital ERA: prospectus and implicit issues, IMS Ghaziabad, 11th January 2020

“Impact of personality traits on the organizational culture dimensions”

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhubaneswar), 29th and 30th November2019

Role of Emotional Intelligence in handling stress: Evidence from Higher Education

International Conference on Advances in Management Practices ICAMP- 2020, 23th May 2020

Place of emotional intelligence and mindfulness in entrepreneurs life

International Conference on Dynamic Business Environment: Challenges & Opportunities in the New Normal-ICDBE-2021, IMS Ghaziabad University Courses Campus

Great Leader in COVID 19: Narendra Modi

VIPS December 2020

Himanshu Goel

Future growth of E-commerce Contribution Analysis of Marketing and Finance Functions

IIM Indore International Conference Proceedings (Emerald), 26 - 28th, July, 2019

M/M/1 single server Markovian Queuing systems with reverse balking and Catastrophe

IIM Ahmedabad Conference Proceedings, 16-18th December, 2019

A Management Dilemma: Less Cash vs Cash Less

International Case Conference, Katastasi (FIIB), 4th Jan,2020

Customer Perception Towards online Banking in terms of usability, Risks & Comfort

PAN IIM Rohtak, 12,13,14th December,2019

Analyzing Cointegration and Causality between Indian Stock Market and Macroeconomic Variables

IIM Sirmaur - Paper Accepted, 6-7th March, 2020

Stochastic Stock Price Prediction Model

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019

Are Indian and Chinese Stock Market Interlinked ? An Application of Causality and Cointegration Approaches

Finance India International Research Conference, Indian Institute of Finance, Greater Noida, 8th August, 2020.

Reverse reneging with encouraged arrivals and catastrophe

5th International Conference on “Global Business Environment, Entrepreneurship, Resource Planning and Regional Development”, IMI Bhubaneswar, 29-30th, November, 2019

Dynamic Prediction of Indian of Indian Stock Market: An Artificial Neural Network Approach

The open University, Hong Kong, September

Analyzing International Linkage of the Indian Stock Market with the Chinese Stock Market using Causality and Cointegration Approaches

ICAMP, 2020

Artificial Neural Networks (ANNs):- An effective tool in Financial Analysis

MTMI Mauritius, 20-21th, December, 2019

Rashika Malik

Achieving Sustainable development through Green Banking

Prastuti 2020, 7th March 2020

Sustainable Banking: A Roadmap to Sustainable Development

ICAMP 2020, 23rd May 2020

Rupanshi Toteja

Transforming Delhi Tourism to Ecotourism

Prastuti, JIMS, 7th March 2020

Moving Religious Tourism to Virtual Tourism

International conference- ICAMP 2020 at JIMS, 23rd May 2020

Disruptions Exacerbating E-Learning Process- An Empirical Work

National E-conference on SDG 4 Covid-19: Re-calibrating Indian Education System at PHD Chamber of Commerce and Industry, 24th July 2020

Sustainable Strategies for Tele-Medicine Industry

International Conference on Strategies for Sustainable Practices: During and Post Covid at Jagannath Univeristy on 1st October 2020

Confirmatory Analysis of factors influencing users adoption of OTT Industry

E-Conference on Industry 4.0 - Current Scenarios and Potential Directions at PHD Chambers of Commerce and Industry on 16th October 2020

Vandana

Green hrm in promoting environmental sustainability- a road map for Indian retail companies

ICAMP- 23rd May 2020

Green hrm in promoting environmental sustainability- a road map for Indian IT companies

Prastuti 2020- 7th March 2020

Jasmeet Kaur

Blockchain: A contemporary tool in Banking sector

ICBM, DTU, 29 and 30th March,2019

Digi India: A Growth Trajectory

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019

An Empirical study of financial linkages between stock markets of SAARC nations

IIM Sambalpur, 28.29,30, December, 2019

Analysis of Dynamic linkages between the Stock Markets of Emerging Market Economies (EME)s.

Analysing the applicability of Black & Scholes approach: A Systematic review

MTMI Conference, Mauritius, 20 and 21st December,2019

Pooja Kudesia

An Emperical Study on Effectiveness of Customer Engagement Strategies adopted by Leading banks during four Lockdowns in Jaipur City

International Webinar on Contemporary Issues on Business Management and Information Technology , 22 & 23 , June , 2020, Amity Univeristy , Patna

Niche Products : Analyzing Middle Aged Consumer Propensity to Purchase over Generic products in Jaipur City

International Conference on Advances in Management Practices ( ICAMP , 2020) , May 23 , 2020

Study of Effectiveness of Instagram as a tool for Marketing amongst Yoga Teachers in Jaipur City

International Conference on Inter disciplinary Academic Research & Innovation ( IARI, 2020) , Apex College , Makrana , Rajasthan , 31 Jan -1 Feb , 2020

Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City

International Conference on Business Management and Social Innovation , 24 Aug , 2019

Anuradha Jain

Effect of CRM on Customer Satisfaction: A Case of Indian PSU Bank

INTERNATIONAL CONFERENCE ON MARKETING, TECHNOLOGY & SOCIETY
Organized by IIM Kozhikode from December 07th - 09th, 2020

Priyanka Sadhna

Key Motivators for Generation Z at Workplace

International Conference on Advances in Management Practices (ICAMP), 2020, 23 May 2020, JIMS, New Delhi, India

Making way for Gen Z employees: Revisiting employee engagement

International Conference on Dynamic Business Environment: Challenges & Opportunities in the New Normal-ICDBE-2021, IMS Ghaziabad University Courses Campus

Sarvesh Yadav

Every Crowd has a silver Lining: Emergence & Application of Crowdsourcing

Entrepreneurship, Resource Planning, and Regional Development (IMI Bhuvneshwar), 29th and 30th November,2019

Crowdsourcing: Development & Application in Marketing

MTMI Conference, Mauritius, 20 and 21st December,2019

Defining the level of Customer Satisfaction towards cab services in Delhi: An Analytical Study

IIM Sambalpur, 28.29,30, December, 2019

Exploring and Harnessing the Crowd: Crowdsourcing

PAN IIM Rohtak, 12,13,14th December,2019

Heena Arora

Neuromarketing: A tool to understand consumer psychology

MDI, Murshidabad

ACT: An Action to communicate & transform

AIMA

Defining the level of Customer Satisfaction towards cab services in Delhi: An Analytical Study

IIM Sambalpur

Deepak

Nudge Theory and Its Application in Organic Consumer Products: A Review Study”

MDI, Murshidabad

Ashish Siha

Social Entrepreneurship: A Conceptual Work

EDI,Ahmedabad,25-27th February,2021

Disha Garg

The Dynamic shift in HR Landscape due to COVID-19: An Exploratory Study

International Conference on Changing Business Paradigm organized by
MDI Murshidabad from 19th-21st March, 2021

Research Paper Publications

Scholar Name

Paper Title

Journal Details

Kashika Chadha

MILAP Cosmetics- Expanding horizons and Exploring new markets

Journal of Management and Public Policy (MDRF), Vol.11 No.1,2019

Customer Satisfaction from ecommerce website

International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 8, November,2019

A Review of Content marketing with respect to social media

GHS-IMR, Vol12, Issue 1& 2, December,2019

Luxury Fashion brands Embracing the Digital: An Exploratory Study to Unfold the Success Strategy

‘Manthan’- Journal of Commerce and Management, Vol.7 Issue 2, January,2020

Shabnam Kumari

Impact of Cultural Differences on Organization Performance: with reference to Tech Mahindra Ltd.

Indian Journal of Management & Indian Business Studies, Vol. 6, Issue 1

Defining impact of colours in buying behaviour of the customers with reference to mobile phones

International Journal of Engineering , Applied and Management Sciences & Paradigms, Vol 54 Issue 7, October,2019

Mental Health Issues with Entrepreneurs in a Start-up Journey: Concerns & Remedies

Tathapi, UGC Care, June 2020

Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0

Focus: Journal of International Business, EBSCO, Proquest, ICI Index, December 2020

Determinants of Indian Agricultural Exports in the Post Reform Period with special reference to Tea, Natural Rubber and Coffee (Green)

Finance India, Scopus, ABDC – C, Scopus indexed, Vol. XXXIV No. 4, December 2020, Page 1563 – 1578.

Impact of the COVID-19, Lockdown and Unlock on the Indian Stock Market and its International Linkage with the Chinese Stock Market

International Journal of Monetary Economics and Finance, Scopus, ABDC – C.

Himanshu Goel

Ratio Analysis: A Study on Financial performance of Ashok Leyland

Saudi Journal of Economics and Finance, Vol. No. 3 Issue 5, May, 2019

Ratio Analysis: A Study on Financial performance of Eicher Motors

International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 3, June,2019

Stochastic Stock Price Prediction Model

Our Heritage UGC CARE (Category - B), Vol. 67, Issue 2, December, 2019

A Management Dilemma: Less Cash vs Cash Less

Management Practices in the New Millennium (Bloomsbury Publication), Edited Book

Are Indian and Chinese Stock Market Interlinked ? An Application of Causality and Cointegration Approaches

Finance India, ABDC C and Scopus Indexed Journal

Impact of the COVID-19 Lockdown, Unlock on the Indian Stock Market and its International Linkage with the Chinese Stock Markets

International Journal of Monetary Economics and Finance, Scopus, ABDC – C.

Analyzing Nexus between Stock Market and Key Macroeconomic Variables using Cointegration and Causality Approaches

International Journal of Indian Culture and Business Management, SCI and UGC Care

Analyzing Interlinkages of Indian Stock Market with Other Emerging Asian Markets

International Journal of Economics and Business Research, ABDC C and Scopus

Analyzing International Linkage of the Indian Stock Market with the Chinese Stock Market using Causality and Cointegration Approaches

Clio: An Interdisciplinary Journal, UGC Care

Exploring the Architecture of Fourth Industrial Revolution: Globalization 4.0

Focus: Journal of International Business, EBSCO, Proquest, ICI Index, December 2020

A Meta Analysis of the Application of ANNs in Accounting and Finance

SCMS Journal of Indian Management, Scopus and UGC Care

Behavioral Finance: Investors’ Cognitive Mistakes

Kala Sarovar, UGC Care Journal

Rashika Malik

Sustainable development through green banking: a study on Indian banking sector

International Journal of Recent Advances in Multidisciplinary Research, Vol. 07, Issue 07, pp. 6089-6094, July, 2020

Rupanshi Toteja

Marketing Strategies During Pandemic Times

Shodh Sanchar Bulletin ,UGC Care, Vol 10, Issue 38, April - June 2020, Page no- 232-240

Disruptions Exacerbating E-Learning Process At Instructor's End- An Empirical Work

Sambodhi, UGC Care, October to December 2020, Volume 43 , Issue 4.

Sustainable Strategies of Tele-Medicine Industry –

Shodh Sanchar Bulletin ,UGC Care, Vol 10, Issue 40, October-December 2020

Vandana

The Dynamics of Green HRM: Present and Future Perspective

Shodh Sanchar Bulletin ,ISSN No-2229-3620 for June2020 Issue.

Sarvesh Yadav

Earning consumer satisfaction: a sustainable strategy(res.patanjali ayurveda ltd.

IJMS

A study on the comparison of branded apparels with non branded apparels among the youth

IJEAM

An analytical study to understand the level of customer satisfaction towards cab services in delhi

Tathapi

Pooja Kudesia

Factors Affecting the Adoption of Apps by Lower Income Group Segment in Jaipur

Wesleyan Journal of Research , October 2020 13(31):13-17, ISSN No :0975-1386

An Empirical Study on Effectiveness of Customer Engagement Strategies Adopted by leading Banks during four lockdowns in Jaipur City

Tathapi Multidisciplinary Journal , Vol-19-Issue-25-June-2020), ISSN:2320-0693

Factors Influencing Cognitive Evaluation in Attitude Formation

Purukala Multidisciplinary Journal, Vol-31-Issue-04-April-2020 2020,ISSN :0971-2143

Review Paper on Diffusion of Eco -Innovation Products

Journal of Emerging Technology and Innovative Research, Vol.6, Issue 10, October 2019, ISSN: 2349-5162

Multivariate Analysis of the Factors Influencing Purchase Decision of Customers Towards New WagonR in Jaipur City

Journal of Emerging Technology and Innovative Research, Volume 6, Issue 6 , June 2019, ISSN: 2349-5162

Deconstructing Emotional Strings of SpeakAsia

IOSR Journal of Business & Management
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 20, Issue 8. Ver. III (August. 2018), PP 01-05

Anuradha Jain

Student’s experience with online learning in the times of covid-19: insights from a coaching institute”

International Journal of Engineering,Applied and Management Science Paradigms

Priyanka Sadhna

Key motivators for driving work performance amid COVID-19 in developing nations

International Journal of Work Organisation and Emotion, 11(2), 105-119.

GenZ entering the workforce: Restructuring HR policies and practices for fostering the task performance and organizational commitment

Journal of Public Affairs, e2535.

Book Publication- Let’s Redefine Preparation

Bloomsbury,2021

Jasmeet Kaur

Ratio Analysis: A Study on Financial performance of Eicher Motors

Saudi Journal of Economics and Finance, Vol. No. 3 Issue 5, May, 2019

Ratio Analysis: A Comparative study on the financial performance of Maruti Suzuki & Mahindra & Mahindra (M&M)

International Journal of Engineering, applied and management sciences paradigms, Vol.54 Issue 4, November,2019

Somya Jain

Can Personality traits impact the organization's culture?

International Journal of Management Studies, Vol VII, Issue 1, January 2020 (UGC)

Millennials on Job Hunt

International Journal of Business and Management Invention, Volume 9, Issue 1. Ser II (UGC)

Dynamics of Servant Leadership, Authentic Leadership, and Mindfulness

Tathapi (UGC Care)

Emotional Intelligence sword of women entrepreneur: In India

International Journal of Mechanical and Production Engineering Research and Development(Scopus Indexed) ISSN(P): 2249-6890 ISSN:2249-8001 Vol.10, Issue 3, Jun 2020

Mixed emotions and cultural value of higher education students: In COVID-19

MuktShabd Journal(UGC CARE), Volume IX, Issue VII, JULY/2020

Conflict Management( Case Study)

International Journal of Research in Social Sciences(UGC) Vol.10 Issue 08, August 2020, ISSN: 2249-2496

An Alternative Structure of Delivering Management Education in India

https://doi.org/10.1177/0047239520958612 (Sage, UGC Care)

Role of Emotional Intelligence in Handling Stress: Evidence From Higher Education

IJRAR-International Journal of Research and Analytical Reviews (IJRAR), E-ISSN
2348-1269, P- ISSN 2349-5138, Volume.7, Issue 4,
Page No pp.580-588, October 2020.

Heena

Neuromarketing: A tool to understand consumer pdychology

Psychology & Education Journal, Scopus Indexed

An analytical study to understand the level of customer satisfaction towards cab services in delhi

Tathapi,UGC CARE