Marketing
Marketing Club of JIMS, Technical Campus provides a platform which gathers the zeal of all the marketing enthusiasts and channelises it through various activities.
Post Graduate Diploma in Management
Total Marks of the programme: 3900 | Total Credits of the Programme: 117
Total Courses (1st & 2nd Year): 41 | Credits I Year: 63
No. of Core Courses (1st & 2nd Year): 29 | Credits I Year: 54
No. of Electives (Major Specialisation): 8 | Credits Core Courses: 64.5
No. of Electives (Minor Specialisation): 4 | Credits Elective Courses: 36
No. of Communication Courses: 4 | Total Credit (Compulsory Courses): 22.5
|
Trimester I |
Marks |
Credits |
|
Fundamentals of Management |
50 |
1.5 |
|
Managerial Economics |
100 |
3 |
|
Quantitative Techniques |
100 |
3 |
|
Marketing Management -I |
100 |
3 |
|
Fundamentals of Operations Management |
100 |
3 |
|
Legal Aspects of Business |
50 |
1.5 |
|
Accounting for Managerial Decisions |
100 |
3 |
|
Legal Aspects of Business |
100 |
3 |
|
Business Communication |
100 |
3 |
|
TOTAL |
650 |
19.5 |
|
Trimester II |
Marks |
Credits |
|
Organisational Behavior |
50 |
1.5 |
|
Macro Economic Management |
100 |
3 |
|
Optimization Techniques |
50 |
1.5 |
|
Marketing Management -II |
100 |
3 |
|
Entrepreneurship & Innovation Management |
100 |
3 |
|
Financial Management |
100 |
3 |
|
Human Resource Management |
100 |
3 |
|
Managerial Communication |
50 |
1.5 |
|
Information Systems |
50 |
1.5 |
|
TOTAL |
700 |
21 |
|
Trimester III |
Marks |
Credits |
|
Organisation Dynamics |
50 |
1.5 |
|
Global Business Environment |
50 |
1.5 |
|
Data Visualization & Modelling |
50 |
1.5 |
|
Consumer Behavior |
100 |
3 |
|
Service Operations Management |
50 |
1.5 |
|
Financial Institutions & Markets |
100 |
3 |
|
Business Research Methods |
100 |
3 |
|
Executive Communication |
50 |
1.5 |
|
Specialization-1 (Major) |
200 |
6 |
|
Elective Papers |
||
|
Finance |
||
|
Financial Statement Analysis & Credit Appraisal |
|
|
|
Financial Modelling-I |
|
|
|
Marketing |
||
|
Sales & Distribution Management |
|
|
|
E-Commerce |
||
|
Human Resource |
||
|
HR Operations |
||
|
Talent Acquisition |
|
|
|
TOTAL |
750 |
22.5 |
|
Trimester IV |
Marks |
Credits |
|
Strategic Management |
100 |
3 |
|
Leadership Communication |
50 |
1.5 |
|
Specialization (Major) |
300 |
9 |
|
Specialization (Minor) |
200 |
6 |
|
Summer Internship Report plus Viva Voce |
200 |
6 |
|
TOTAL |
850 |
25.5 |
|
Trimester V |
Marks |
Credits |
|
Corporate Governance & Ethics |
50 |
1.5 |
|
Specialization (Major) |
300 |
9 |
|
Specialization (Minor) |
200 |
6 |
|
TOTAL |
550 |
16.5 |
|
Trimester VI |
Marks |
Credits |
|
Business & Sustainability |
50 |
1.5 |
|
Final Project & Viva |
100 |
3 |
|
Self Directed Learning (SDL) |
250 |
7.5 |
|
TOTAL |
400 |
12 |
|
Trimester IV |
Marks |
Credits |
|
Integrated Marketing Communication |
100 |
3 |
|
Digital & Social Media Marketing |
1-0 |
3 |
|
Service Marketing |
100 |
3 |
|
Marketing Analytics |
100 |
3 |
|
Trimester V |
Marks |
Credits |
|
B2B Marketing |
100 |
3 |
|
Contemporary Practices in Marketing |
100 |
3 |
|
Brand Management |
100 |
3 |
|
International Marketing Management |
100 |
3 |
|
Trimester IV |
Marks |
Credits |
|
Security Analysis & Portfolio Management |
100 |
3 |
|
Strategic Financial Management |
1-0 |
3 |
|
Personal Financial Planning |
100 |
3 |
|
Financial Modelling-II |
100 |
3 |
|
Trimester V |
Marks |
Credits |
|
Business Valuation & Corporate Restructuring |
100 |
3 |
|
International Finance & Risk Management |
100 |
3 |
|
Corporate Tax Planning & Management |
100 |
3 |
|
Financial Derivatives |
100 |
3 |
|
Trimester IV |
Marks |
Credits |
|
Industrial Relations & Labour Legislation |
100 |
3 |
|
Learning & Development |
100 |
3 |
|
Performance Management |
100 |
3 |
|
Data Analytics in HR |
100 |
3 |
|
Trimester V |
Marks |
Credits |
|
Contemporary Practices in HR |
100 |
3 |
|
Managerial Competence & Personal Growth |
100 |
3 |
|
Compensation Management |
100 |
3 |
|
Organizational Change & Development |
100 |
3 |
* A student can choose any three courses from the list of major specialisation. Each course will be decided on the basis of a maximum 20 students opting for it.
|
Trimester IV |
Marks |
Credits |
|
Category & Inventory Management |
100 |
3 |
|
Logistics & Supply Chain Management |
100 |
3 |
|
Trimester V |
Marks |
Credits |
|
Quality Management & Process Control |
100 |
3 |
|
Warehouse Management |
100 |
3 |
|
Trimester IV |
Marks |
Credits |
|
Applied Business Intelligence |
100 |
3 |
|
Predictive & Prescriptive Analytics |
100 |
3 |
|
Trimester V |
Marks |
Credits |
|
Applied Business Analytics |
100 |
3 |
|
Forecasting & Big Data Analytics |
100 |
3 |
|
Sr. No. |
Course/ Projects |
Credits |
Permissible No. |
|
1 |
MOOCs |
1.5 |
3 |
|
2 |
Social Sensitivity Project (SSO) |
3 |
1 |
|
3 |
Live Project |
1.5 |
1 |
|
4 |
Industry Research Project (IRP) |
3 |
1 |
|
5 |
Research Paper Presentation |
1.5 |
2 |
|
6 |
Research Paper Publications** |
1.5, 3 |
2 |
|
7 |
NCFM / Any Other Certification |
1.5 |
2 |
|
8 |
Workshop |
0.5 |
3 |
Total 5 specializations offered - Marketing, Finance, HR (Major) and OR, BA (In Minor). To be taken up in Trim.IV- VI: 73.5
Total Marks of the programme: 4700
Proposed Credits:
Total Courses (Trim.I-III ): 24 core papers of 63 credits + two elective of 6 credits + comprehensive viva-voce of 4.5 credits. (Summer Internship of 6-8 weeks)
Total Courses (Trim.IV-VI): 4 core papers of 10.5 credits plus Two specialization electives of 36 credits. S.I. project & viva of 6 credits, Final Project & Viva 3.
|
Trimester I |
Marks |
Credits |
|
Managerial Economics |
100 |
3 |
|
Quantititive Technique - I |
100 |
3 |
|
Marketing Management -I |
100 |
3 |
|
Fundamentals of Management |
50 |
1.5 |
|
Accounting for Managerial Decisions |
100 |
3 |
|
Legal Aspects of Business |
100 |
3 |
|
IT applications in Management |
50 |
1.5 |
|
Business Communication |
50 |
1.5 |
|
Global Business Environment |
50 |
1.5 |
|
Comprehensive viva-voce |
50 |
1.5 |
|
TOTAL |
750 |
22.5 |
|
Trimester II |
Marks |
Credits |
|
Macro Economics Management |
100 |
3 |
|
Quantititive Technique - II |
100 |
3 |
|
Marketing Management -II |
100 |
3 |
|
Organisation Behavior |
100 |
3 |
|
Financial Management |
100 |
3 |
|
Operations Management |
100 |
3 |
|
Design Thinking |
100 |
3 |
|
Managerial Communication |
50 |
1.5 |
|
Comprehensive viva-voce |
50 |
1.5 |
|
TOTAL |
800 |
24 |
|
Trimester III |
Marks |
Credits |
|
Consumer Behavior |
100 |
3 |
|
Business Research Methods |
100 |
3 |
|
Human Resource Management |
100 |
3 |
|
Financial Institutions & Markets |
100 |
3 |
|
Entrepreneurship & Innovation Management |
100 |
3 |
|
Business Analytics |
100 |
3 |
|
Executive Communication |
50 |
1.5 |
|
Comprehensive viva-voce |
50 |
1.5 |
|
Specialization-1 (Major) |
200 |
6 |
|
Elective Papers |
||
|
Finance |
||
|
Financial Statement Analysis & Credit Appraisal |
||
|
Financial Modelling-1 |
||
|
Marketing |
||
|
Sales & Distribution Management |
||
|
E-Commerce |
||
|
Human Resource |
||
|
HR Operations |
|
|
|
Talent Acquisition |
|
|
|
TOTAL |
900 |
27 |
|
Trimester IV |
Marks |
Credits |
|
Strategic Management |
100 |
3 |
|
Leadership Communication |
50 |
1.5 |
|
Specialization -I (Major) |
600 |
18 |
|
Specialization -II (Minor) |
||
|
Summer Internship report plus viva voce |
200 |
6 |
|
TOTAL |
950 |
28.5 |
|
Trimester V |
Marks |
Credits |
|
Corporate Ethics, Values and CSR |
100 |
3 |
|
Specialization -I (Major) |
600 |
18 |
|
Specialization -II (Minor) |
||
|
TOTAL |
700 |
21 |
|
Trimester VI |
Marks |
Credits |
|
Project Management |
100 |
3 |
|
Final Project & Viva |
100 |
3 |
|
SDL |
400 |
12 |
|
TOTAL |
600 |
18 |
|
1 |
Total Marks of the programme |
4200 |
Total Credits of the programme: |
140 |
|
2 |
Dual Specialisation ( offered in II year) Major -Marketing, Finance, HR Minor- Operations and Analytics |
|
Course Credits( Year 1) |
73.5 |
|
3 |
Total Courses ( Year 1, Trim I- III) |
|
25 Core papers (64.5 credits) Comprehensive Viva-voce (9 credits) Summer Internship |
|
|
4 |
Total Courses ( Year 2, Trim IV-VI) |
|
4 core papers ( 9.5 credits) 2 specialization electives (36 credits) Summer Internship Project & viva (6 credits) Final Project & Viva ( 3 credits) |
|
| Trimester I | Marks | Credits |
|---|---|---|
|
Managerial Economics |
100 |
3 |
|
Quantititive Technique |
100 |
3 |
|
Marketing Management -I |
100 |
3 |
|
Fundamentals of Management |
50 |
1.5 |
|
Accounting for Managerial Decisions |
100 |
3 |
|
Legal Aspects of Business |
100 |
3 |
|
IT applications in Management |
50 |
1.5 |
|
Business Communication |
50 |
2 |
|
Environmental Scanning |
50 |
1.5 |
|
Comprehensive viva-voce |
100 |
3 |
| TOTAL | 800 | 24.5 |
| Trimester II | Marks | Credits |
|---|---|---|
|
Macro Economics Management |
100 |
3 |
|
Business Analytics |
100 |
3 |
|
Marketing Management -II |
100 |
3 |
|
Organization Behaviour |
100 |
3 |
|
Financial Management |
100 |
3 |
|
Entrepreneurship & Innovation Management |
100 |
3 |
|
Managerial Communication |
50 |
2 |
|
Sectoral Analysis |
50 |
1.5 |
|
Comprehensive viva-voce |
100 |
3 |
|
Total |
800 |
24.5 |
| Trimester III | Marks | Credits |
|---|---|---|
|
Consumer Behaviour |
100 |
3 |
|
Digital & Social media Mktg. |
100 |
3 |
|
Business Research Methods |
100 |
3 |
|
Human Resource Management |
100 |
3 |
|
Financial Institutions & Markets |
100 |
3 |
|
|
|
|
|
Operations Management |
100 |
3 |
|
Global Business Environment |
50 |
1.5 |
|
Executive Communication |
50 |
2 |
|
Comprehensive viva-voce |
100 |
3 |
|
Total |
800 |
24.5 |
| Trimester IV | Marks | Credits |
|---|---|---|
|
Strategic Management |
100 |
3 |
|
Leadership Communication |
50 |
2 |
|
Specialization -I |
600 |
18 |
|
Specialization -II |
||
|
Summer Internship report plus viva voce |
200 |
6 |
|
TOTAL |
950 |
29 |
| Trimester V | Marks | Credits |
|---|---|---|
|
Project Management |
100 |
3 |
|
Specialization -I |
600 |
18 |
|
Specialization -II |
||
|
Total |
700 |
21 |
| Trimester VI | Marks | Credits |
|---|---|---|
|
Corporate Governance & CSR |
50 |
1.5 |
|
Final Project & Viva |
100 |
3 |
|
Total |
150 |
4.5 |
Discover more details on the programme
Marketing Club of JIMS, Technical Campus provides a platform which gathers the zeal of all the marketing enthusiasts and channelises it through various activities.
Investofin the finance club of JIMS, Technical Campus, is formed for those students who want to excel in finance and to help people improve their knowledge of the financial world.
Samanvay The HR Club at JIMS, Technical Campus provides a platform for budding managers at JIMS, Technical Campus to showcase their understanding of contemporary trends & issues in HR.
Co-Founder, PristineXperia Pvt. Ltd.
PGDM (2011-13)
Founder, Folks Works
PGDM (2010-12)
Co-Founder, PristineXperia Pvt. Ltd.
PGDM (2011-13)
Rajiv Mitra
Govind Milks & Milks Pvt. Ltd.
Prakshit Kochhar
Business Head,
BYJU’S
Saurabh Khare
Senior Associate Director, CBRE South Asia Pvt. Ltd.
Mr.T.S.Ahluwalia
Member - Managing Committee FIEO (Under the Ministry of Commerce)
Marketing Club of JIMS, Technical Campus provides a platform which gathers the zeal of all the marketing enthusiasts and channelises it through various activities.
Investofin the finance club of JIMS, Technical Campus, is formed for those students who want to excel in finance and to help people improve their knowledge of the financial world.
Samanvay The HR Club at JIMS, Technical Campus provides a platform for budding managers at JIMS, Technical Campus to showcase their understanding of contemporary trends & issues in HR.
Tarkash’ is an Entrepreneurship Cell in JIMS, Technical Campus, which aims to instil entrepreneurial mind-sets in the students as well as to encourage them to develop and showcase their business ideas.
The aim of the academic club is to identify areas of interest related to the use of learning technologies in support of learning and overall development of students.
Cultural club of JIMS, Technical Campus aims to encourage students’ interest, participation, and responsibility in the ingenious field through creativity across varied program & scope.
3, Institutional Area, Sector-5,
Rohini (Near Rithala Metro Station),
Delhi-110085